Sara Ross is Keynote Speaker, Leadership Strategist and Coach but is best described as a Vitality Advocate. Looking through the lens of leadership, Sara is on mission to translate the science of vitality and emotional intelligence to transform the way people succeed at work and thrive in life.

To compete in today’s pressure-filled marketplace, businesses want engaged, creative leaders that move their clients, teams and ultimately the organization forward in a positive and impactful way.

To deliver that high-performance day after day, those same people need an organization that values their vitality allowing them to be

mentally focused, emotionally connected, physically rested and still feeling energized when they go home.

Unfortunately, the research clearly shows that businesses aren’t getting what they want, and leaders don’t have what they need; connecting what science knows, businesses want, and leaders need is where Sara specializes.


  • Backed by science
  • Obsessed with relevance and practicality
  • Infused with a contagious curiosity and energy


Sara Ross is Keynote Speaker and Leadership Strategist but describes herself as a vitality advocate on a mission to redefine how we succeed at work and thrive in life. A mission which is quickly earning her a reputation as a fresh and thought-provoking voice in the discussions of work-life balance, sustainable high performance and organizational health.

To deliver on this goal, Sara expanded her consultancy and coaching work to include BrainAMPED, a research collaboration hub dedicated to studying, developing and curating vitality enhancing strategies to create healthier, happier, high performing leaders and workplaces.

Before putting this work at the forefront of her focus, Sara spent nearly a decade teaching the neuroscience of emotional intelligence as the Vice President and Global Head of Innovation, Research and Training at the Institute for Health and Human Potential (IHHP), where she continues to serve as Senior Advisor. Looking through the lens of leadership, Sara built on her Master of Science degree by leading the development and delivery of leadership assessments and award-winning coaching and training programs giving her direct exposure to the impact relentless demands, distraction and disruption were having on people and organizations.

Sara has worked with Fortune 500 companies such as; UnitedHealth Group, Verizon and Allstate; tech companies such as Adobe; financial firms such as Scotiabank, BMO and PwC; educational institutes such as Smith College, and the leadership team of the NBA’s Orlando Magic. Her clients have ranged from surgeons, bankers, lawyers, air traffic controllers and engineers to government agencies, nurses, nonprofits, start-ups and entrepreneurs providing her broad perspectives and diverse experience, which is why Sara is often called on to work with some of the most senior, technically sophisticated and skeptical audiences.

Balancing relevance and practicality with contagious energy and humor, Sara powerfully integrates cutting-edge science with real-life stories of success and failures. Her approach is guaranteed to inspire audiences, challenge the status quo with new insights, and most importantly, leave audiences with a blueprint for change.

Outside of work, Sara is a coffee loving, craft beer enthusiast, who considers herself a meditation rookie. Her husband describes her career as professional eavesdropping-people-watching. She argues that she is merely a dedicated street scientist doing her professional duty to better understand why people do what they do, and why they don’t do what they know they should!

Want more information on how Sara can help you or your organization?