Sara Ross is Keynote Speaker, Leadership Strategist and Coach but is best described as a Vitality Advocate. Looking through the lens of leadership, Sara is on mission to translate the science of vitality and emotional intelligence to transform the way people succeed at work and thrive in life.

To compete in today’s pressure-filled marketplace, businesses want engaged, creative leaders that are ready to move the organization forward in a positive way.

To deliver that high-performance day after day, leaders need a work environment that allows them to be focused, collaborative and invigorated about the business and their role in moving it forward.

Unfortunately, the research clearly shows that businesses aren’t getting what they want, and leaders don’t have what they need; connecting the two is where Sara specializes.


  • Backed by science
  • Obsessed with relevance and practicality
  • Infused with a contagious curiosity and energy


Sara Ross is a Keynote Speaker, Leadership Strategist and Researcher, but is best described as a vitality advocate on a mission to redefine how we succeed at work and thrive in life; a pursuit is earning her a reputation as a fresh and thought-provoking voice in the discussions of work-life balance, sustainable high performance and organizational health. To deliver on this mission, Sara expanded her coaching and strategy firm to include BrainAMPED, a research collaboration hub dedicated to sharing brain-based, vitality-enhancing strategies to create healthier, happier, high performing leaders and workplaces.

Sara has worked with Fortune 500 companies such as; UnitedHealth Group, Verizon, Rogers and Allstate; tech companies such as Adobe, WAVE and ATS; financial firms such as Scotiabank, Fidelity, BMO and PwC; pharmaceutical companies such as Sunovion; educational institutes such as Smith College and the University of Toronto, and the leadership team of the NBA’s Orlando Magic. Her clients have ranged from surgeons, bankers, lawyers, air traffic controllers and engineers to government agencies, nurses, nonprofits, start-ups and entrepreneurs. This broad perspective and diverse experience help explain why she is often called on to work with some of the most senior, technically sophisticated and skeptical audiences.

Balancing relevance and practicality with a contagious energy, Sara integrates cutting-edge science with real-life stories of success and failures. Her approach is guaranteed to challenge the status quo, provide new insights and inspiration, and most importantly, leave audiences with a blueprint of actionable strategies.

Sara has a Master of Science (MSc.) Graduate Degree. Outside of work, she is a coffee loving, meditation rookie who can’t help but slip in the occasional Canadian “eh” at the end of a sentence. Her husband describes her career as professional eavesdropping-people-watching. She argues that she is merely a dedicated street scientist doing her professional duty to better understand why people do what they do, and why they don’t do what they know they should!

Want more information on how Sara can help you or your organization?